More Than Flash Sales & Slash Prices:

Selling on Lazada is doing much more than flash sales and cutting your price.
Find out how to improve your Lazada Seller Rating and other Lazada Seller Metrics to become Lazada Top Seller.

READ MORE HERE: How to Be Lazada Top Seller – Tips from Former Lazada Employee

How to Improve Lazada Seller Rating?!

What Is Lazada Seller Rating?

After buying your product, customers can rate your store and write a review about you as the seller. This is different from the product rating and review.

Why Should You Care About Lazada Seller Rating?

  • Lazada sellers with high Lazada Seller Rating gets higher product visibility in Lazada search results page and browsing product ranking.
  • Lazada sellers with 30% Lazada Seller Rating and above are eligible for shipping fee and pricing subsidies offered by Lazada
  • Lazada sellers with 30% Lazada Seller Rating and above are eligible to join Lazada campaigns

How Is Lazada Seller Rating Calculated?

Total Positive Ratings divided by the Total Ratings results in your Lazada Seller Rating. Cancellation due to seller default will also affect your Lazada Seller Rating.

How to Improve Lazada Seller Rating?

Improving your fulfilment speed, service level, and product quality level will result in better Lazada Seller Rating.

Read This Article Before You Sell on Lazada

How to Decrease Lazada Seller Fault Cancellation Rate

What Is Lazada Seller Fault Cancellation Rate?

Lazada Seller Fault Cancellation Rate is the metric which calculates:

  • Cancellations by seller
  • Cancellation by Lazada – this occurs when the seller doesn’t fulfil order within the agreed Ship on Time Service-Level Agreement

Why Should You Care About Lazada Seller Fault Cancellation Rate?

Lazada sellers with high Seller Fault Cancellation Rate may receive these consequences:

  • Order Volume Limit – the number of orders Lazada sellers with high Seller Fault Cancellation Rate (higher than 10%) can receive is limited for a period of 2 weeks
  • Lazada sellers with high Seller Fault Cancellation Rate may not be eligible to join Lazada campaigns
  • Lazada sellers with high Seller Fault Cancellation Rate (higher than 2%) are ineligible to become LazMall Sellers
  • Product listings with high or increasing Seller Fault Cancellation Rate may be set to offline note. To reactivate the product listing. Lazada sellers need to update the stock level of the specific product listings

How to Decrease Lazada Seller Fault Cancellation Rate

  • Start your day by attending to Lazada orders
  • Process your orders from the oldest to most recent
  • Locate your processes (item inbound, document printing, item storage, item packing to item outbound) in 1 location to accelerate your processing time
  • If you have to operate from different locations, enable multiple access to your Lazada seller account and practice fulfilment from each location
  • Avoid printing in 1 location, while processing in another place as this system causes unnecessary risks and delays
  • Only list a minimal quantity of slow moving SKUs
  • Ensure you have sufficient resources to process all of your orders in a day – no matter how high your order volume is
  • Assign specific people to specific tasks, but ensure they are cross-trained
  • Regularly check your e-mail, SMS, and Lazada Seller Center app to monitor new order alerts
  • Use ‘Holiday Mode’ if necessary: when you’re not around and you don’t have anyone to operate your shop, or when you receive too many orders and don’t have enough resources to process your orders in time

While you can try to manage your Lazada store on your own, you may find it more beneficial to get an Ecommerce enabler to help you operate your Lazada store.

With the experience and expertise of an Ecommerce enabler, your store and brand may achieve better results, especially if the Ecommerce enabler you choose is one who is awarded with the Certificate of Excellence in Certified Partner Program by Lazada Singapore: SCI eCommerce.

ABOUT SCI ECOMMERCE