If entering Southeast Asia online retail market is not in your marketing plan, your brand is missing out on $53 billion sales or 6.5% of total retail sales in the region (B2C online retail sales in SEA in 2023 – as forecasted by Forrester).
Consider Indonesia’s developing e-commerce landscape – the largest e-commerce market in Southeast Asia who contributed around 50 percent of e-commerce transactions in the region – which McKinsey predicts to grow up to $65 billion by 2022.
Besides building your brand’s local e-commerce website, opening an official store on trusted e-commerce marketplace platform is the best digital marketing strategy for a retail company. And where could be a better place to start than Tokopedia?
What Is Tokopedia
Tokopedia is the first e-commerce marketplace platform in Indonesia to implement escrow system. Thanks to Tokopedia’s partnership with online ride-hailing company Grab and Go-Jek, the online retail marketplace platform has instant delivery feature. Tokopedia’s growth attract funding from notable investors, including Sequoia, Softbank, and Chinese e-commerce giant Alibaba.
What Is Tokopedia Official Store
Tokopedia Official Store is online shops by the “real”, original brands. The products sold by Tokopedia Official Store are guaranteed, definitely not counterfeits, and not products from grey market sellers.
Shopping from Tokopedia Official Store is the online shopping version of buying from your trusted offline brick-and-mortar retail stores. If you’re familiar with online shopping from your favorite brand’s e-commerce website, Shopee Mall, and Lazada Flagship Store, you’ll find similar customer experience from Tokopedia Official Store.
How to Sell on Tokopedia
To sell on Tokopedia, you need to sign up as sellers on Tokopedia e-commerce website page, upload your product listings, and fulfill the orders. Anyone with registered bank account, identity number, tax number, and products to be sold online can sell on Tokopedia.
How to Join Tokopedia Official Store
You can join Tokopedia Official Store if you are a flagship store, authorized distributor, or specialty store.
Flagship Store: owner of the original brand, with legal documents to prove you are eligible to sell your products in Indonesia
Authorized Distributor: licensed distributor of the original brand, with legal documents to prove the original brand entrusted you to sell your products in Indonesia and legal documents to prove you can sell the products in Indonesia
Specialty Store: Tokopedia Sellers with at least Bronze 3 reputation, 5 SKUs, are active sellers for at least 3 months, and have legal documents to do business in Indonesia
Check the documents you need to start selling as Tokopedia Official Store here, or hire trusted e-commerce enabler to support you in managing the end-to-end process of multiple e-commerce channel.
From setting up your official store at every popular e-commerce marketplace platform in Southeast Asia and beyond, to managing your online shop (fulfilling the order, customer service, warehouse & logistics, and others) and establishing your brand’s online presence through omni-channel digital marketing strategy – all you need to do is click here and talk to our representatives now.
SCI eCommerce is an experienced high end e-commerce enabler and e-distributor company, with Singapore-based HQ and offices in Southeast Asia.
Adopting high-performance marketing concept and best management practices, SCI has helped brands including Unilever, Abbott, Midea, Oppo, Nestle, Vinda, and Danone successfully penetrate through Southeast Asia and CBEC e-commerce market.
Discover more about SCI eCommerce and their services here.