The recent update in technology has affected so many aspects in our life, including how we live our daily life, shop, interact and spend our hard earned income. People nowadays are less keen in queuing and would prefer instant access over anything. Supported with current technology platform, this has brought the age of E-COMMERCE.

What is e-commerce actually?

Wikipedia defines e-commerce as:

E-commerce is the activity of buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Basically you move your regular daily transaction using internet as your product /service venue.

6 Basic Types of E-commerce:

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C)
  • Consumer-to-Consumer (C2C)
  • Consumer-to-Business (C2B)
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A)
  1. Business-to-Business (B2B)

This e-commerce type encompasses all electronic transactions of goods or services,conducted between companies, i.e. companies sell their goods online to other companies. They are not engaged in sales to the consumer public.

  1. Business-to-Consumer (B2C)

In a Business-to-Consumer e-commerce environment, companies sell their online goods to consumers who are the end-users of their products or services. Usually, B2C E-commerce web shops have an open access for any visitor and user.

There are already many virtual stores and malls on the Internet, which sell all kinds of consumer goods, such as; computers, software, books, shoes, cars, food, financial products, digital publications, etc.

  1. Consumer-to-Consumer (C2C)

Consumer-to-Consumer(C2C) type e-commerce encompasses all electronic transactions of goods or services conducted between consumers. Generally, these transactions are conducted through a third party, which provides the online platform where the transactions are actually carried out. is a very good example. It is the most popular platform that enables consumers to sell to other consumers.

  1. Consumer-to-Business (C2B)

In C2B  there is a complete reversal of the traditional sense of exchanging goods. Here, consumers offer their products or services online and companies post their bids. Then consumers review the bids and choose companies that meet their price expectations.

A platform that is very common in this type of commerce is the markets that sell royalty-free photographs, images, and media and design elements, such as iStockphoto.

  1. Business-to-Administration (B2A)

This part of e-commerce encompasses all transactions conducted online between companies and public administration. This is an area that involves a large amount and a variety of services, particularly in areas such as fiscal, social security, employment, legal documents, and registers, etc. These types of services have increased considerably in recent years with investments made in e-government.

  1. Consumer-to-Administration (C2A)

The Consumer-to-Administration model encompasses all electronic transactions conducted between individuals and public administration.

Examples of applications include:

  • Education –disseminating information, distance learning, etc.
  • Social Security – through the distribution of information, making payments etc.
  • Taxes –filing tax returns, payments, etc.
  • Health –appointments, information about illnesses, and payment of health services, etc.

The Rise of E-Commerce

There’s a lot of e-commerce startup company rising up and falling down trying to utilize the moment and chances that are presented within the e-commerce era.

Some of the most prominent e-commerce brand nowadays are Amazon, JD, Alibaba, Qoo10, Lazada, Shopee, Zalora with their multi region presence. However local startup also plays a crucial role in each of their countries. Startup such as Tokopedia (Indonesia), Bukalapak (Indonesia), Redmart (Singapore), 11Street (Malaysia), Metrodeal (Philippines), The Gioi DiDong (Vietnam) still dominate the market in each respective country.

Utilizing the traffic these e-commerce platform have is a quick way to expand your market share while developing your company brand as these e-commerce platform is usually a B2C platform, enabling you to get in touch directly with your customer.

When properly done, establishing your brand in these e-commerce platform will not just bring you additional income from the shifting business platform, but also enhance your company brand and gain direct customer insight about your brand and products.

SCI eCommerce

SCI eCommerce is an experienced high end e-commerce enabler and e-distributor company, with Singapore-based HQ and offices in Southeast Asia.

Adopting high-performance marketing concept and best management practices, SCI has helped brands including Unilever, Abbott, Midea, Oppo, Nestle, Vinda, and Danone successfully penetrate through Southeast Asia and CBEC e-commerce market.

Discover more about SCI eCommerce and their services here.